So, you’ve figured out how to start your TpT store. You’ve worked diligently and tirelessly to clean up what you use in your own classroom so it’s ready for other people to use, and, hey! It’s cute AND functional.
But, somehow, your TpT store hasn’t funded your retirement yet. Heck, it hasn’t funded your utility bill yet. Why aren’t the “cha-chings” ringing??
Well, gang, I promised it wouldn’t be easy, and that it would take time. Those things are both still true. But there is more to it. Did you know there are over 3 million resources on TpT? WOW! That’s a lot of stuff to sort through! How do you make sure that people are finding your amazing resources? Three words: Search Engine Optimization.
SOME OF THE LINKS BELOW ARE AFFILIATE LINKS, MEANING, AT NO ADDITIONAL COST TO YOU, I WILL EARN A COMMISION IF YOU CLICK THROUGH AND MAKE A PURCHASE.
WHAT IS SEO?
When someone types a search into Google or any other search engine, the most relevant content is displayed first. Search engine optimization (SEO) is the process of making sure your content displays high up in the results, therefore increasing the traffic to your website.
SEO..WITHOUT A BLOG?
Life is busy, and there are tons of things to do! Not every TpT author has a blog just because of time constraints. Or, you have one, and it’s fallen by the wayside. That’s okay! SEO STILL MATTERS to your business! SEO principles can and do apply to posting products on TpT so that you show up in the search. They also apply to creating better pins and descriptions so teachers who are searching on Pinterest find your products and click-through to you! You absolutely need to know about SEO!
Your posts should include keywords or phrases that people may search for. So, what would a teacher type in to find your resource? “telling time activities” turns up a lot of responses, but is your activity JUST that? Or is it a project? Is it an interactive notebook page? Think about what people might look for, and that will help you be found!
You can also include things like grade level! Sometimes teachers will specify things like “third grade math lesson plan” instead of just “math lesson plan”.
You should work whatever your keyword is into your content (blog post, pin description, TpT description) naturally and authentically. No one wants to read a list of keywords!
FIND OUT MORE ABOUT SEO:
Success in SEO marketing lies in sticking to good SEO practices and avoiding silly mistakes. There are no shortcuts to success! Don’t forget, content is king so you have to place a huge focus on this while not overlooking the small stuff.
How can you progress? This course from Heather Jo Whetham-Fergen is designed for people like you and me! SEO Basics for the Teacher-Author communicates what we need to know, in a simple and organized manner. She also includes an SEO checklist that makes it so easy to understand and implement right away! I highly advise checking out her course for more information on how to increase traffic (and through traffic, sales!).